The sad truth? People just don't read as much as they used to. To address this problem, we created an experiential campaign that partners Goodreads with local movie theaters to remind film-lovers that some of their favorite films were based off of equally amazing books.
Attendees are invited to watch a film adaptation, pick up the book afterward, and receive a bookmark with a QR code leading to a Goodreads questionnaire. There, they'll answer questions about their favorite films and be given book recommendations based on their interests. Our goal is to reach a new audience—one that we already know values good storytelling—and show them that books can be just as engaging. Plus, bookstores don't charge you $20 for a small popcorn.
In collaboration with Julia Martinez Godinez