At some point, we've all hit the "No, thanks" button at checkout when asked if we want to round-up for charity. We hope the cashier doesn't judge us, but then we move on with our day.
Imagine if, instead of that sterile little textbox, you came face to face with a smiling child and their crayon self-portrait. #DrawnTogether is an integrated campaign that highlights different local children each week in order to guilt trip—I mean encourage—people to donate to RMHC.
At checkout, you have the option to either round up or donate a few extra dollars to receive an RMHC coloring book, which becomes the key social activation.
In collaboration with Amelie Arbaiza, Riley Eaton, Rebecca Fuentes, and Trevor Rorrer