To align the cross-functional values of this synergized campaign, we streamlined its robust framework to ensure optimized deliverables and scalable solutions. Just kidding.
For these print ads, we played off of typical business jargon—those nonsense phrases that make everything twice as complicated for no reason—and positioned Smartwater as a much-needed break from the convoluted corporate life.
In collaboration with Nadiah Barekzi and Ivy Bell