The quippy, slightly sarcastic tagline sets the tone for this social media campaign. We aimed to highlight the benefits of polarized sunglasses in an exaggerated way that'll leave you wondering, "Wait, why have I never tried these before?" No, they're probably not going to save you from a bear materializing in front of your ski path. But at least your final moments will be vibrant and glare-free.
In collaboration with Carolina Gomez